This is a rebrand of Drive By Press made for my senior project. 
Drive By Press is a group of designers and artists, who take a 600 year old printing 
process, merge it with their own contemporary imagery, and travel around the world to 
bring an exciting and interactive form of entertainment. 
Movement is a big aspect in the creation of the logo. Using the pattern of a tire 
tread in combination with woodtype helped express not only the traveling approach, 
but also the process. Rather than having a set color palette, black is the main 
color for versatility, with blue, red, and yellow as the secondary colors.

The project aims to gain awareness of a service that is provided 
to universities, festivals, art fairs, etc.
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